Groups with negative desirability are referred to as _____.

Pedialyte was originally a rehydration drink for sick children, but Abbott has recently started marketing it to adults for hangover recovery and sports hydration. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

Many people don’t buy paint for their homes because they fear picking the wrong color. However, Sherwin Williams has an app that uses augmented reality to allow you to change the color of your walls digitally before you buy the paint. This is an example of the ________________ force in the marketing environment.

Abbott Labs has a product that has low market share but is in a high market growth category. What approach should they take?

Which is NOT one of the four ways to identify an insight mentioned in the lecture?

Compared to the Business-to-consumer (B2C) market, the Business-to-business (B2B) market:

Choose the appropriate answer of the sentence you hear in Korean.  

Match each question in the left column with an appropriate answer in the right column.

Agglutination is a direct measure of antigen-antibody interactions.

What is NOT one of the benefits of marketing for consumers.