[Staples] Harry goes to the local Staples store to purchase a laptop. He asks many questions of the salesclerk, compares various models on display, and decides on the Sony Vaio. The salesperson then recommends to Harry that he purchase an extended warranty service contract for the computer. The extended warranty represents an example of

[features] Reducing the number of features, qualities, or price when repositioning a product is referred to as

[protocol] A new-product or service protocol is

[convey] A company or person who has information to convey during the communication process is referred to as a(n)

[performance] All of these are social media performance measures except which?

[programs] Promotional programs are specifically directed toward a group of prospective buyers, or

[people] The categories for people-based services include

[packaging] Packaging that provides convenience, product quality, protection, or easy storage offers________ benefits.

[Progressive] A recent Progressive ad highlights its competitive rates compared to other auto insurers. What type of product advertisement is the Progressive ad?

[smartphones] Appliances and smartphones are classified as