In media planning, the cost of ad space divided by circulation and multiplied by 1,000 is the formula used to calculate:

One of the advantages associated with television as an advertising medium is that it

Britney sees an infomercial for a home fitness machine. The infomercial provides a website address that one can access for further product information. Additionally, the website contains an order form where customers can fill in their mailing address. This is an example of combining:

In a television ad, actor and noted animal lover Betty White praised, Frontline, a flea and tick treatment, for the way it protects her dogs and cats. Which of the following types of advertising execution has been illustrated in this scenario?

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.

With a hybrid approach to procedural content, a/an [option1] creates content, and a/an [option2] evaluates it.

This common tool in painting / image editing programs has options that allow for near-infinite variety:

Which of the following could be created procedurally? Mark all that apply.

Pixel images can be scaled up or down with no loss in quality.

Many content creation tools utilize this concept to help organize or manage data.