[electrolyte] After Workout, a popular electrolyte drink, wa…
[electrolyte] After Workout, a popular electrolyte drink, was looking for a way to extend their product life cycle (PLC). Management decided to change their branding from After Workout to ElectraBoost in an attempt to make it seem appropriate for a broader range of usage situations and to emphasize the electrolyte content. Which strategy of extending the PLC are they using?
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