The law of diminishing marginal utility means that as a person receives more of a good, the additional utility coming from each additional unit of the good ________ with greater consumption.

Carl has a budget of $50 to spend assembling a toolbox.  Hammers cost $10 each, while screwdrivers and wrenches both cost $5 each.  Which of the following bundles exactly meets Carl’s budget constraint?

When a particular type of good is produced by only a single firm, we say the market structure is characterized as…

Which of the following is an explanation for misperceived social norms?

Which of the following are Slovic’s two dimension of perceived risk? Choose two. (1pt each)

According to the parallel process model (Leventhal), fear appeal messages can generate two types of responses.

In general, risk communication deals with inherent and ongoing issues. 

When the audience perceive low threat and low efficacy, what should risk communication messages do to motivate protective actions against a serious and relevant threat?

What kind of risk communication is needed for a low hazard, high outrage group?

The belief in one’s ability to carry out a given course of action to reduce risk refers to: