In science communication, the word “significant” can be conf…
In science communication, the word “significant” can be confusing because: The public does not generally believe that science is important Scientists use the word to mean “findings did not occur by chance” but the public thinks it means ‘important’ No one can really say what significance means The word is too hard to understand for many people
Read DetailsRachel Carson’s book “Silent Spring” describes how the envir…
Rachel Carson’s book “Silent Spring” describes how the environment was suddenly disrupted by the introduction of the chemical DDT. Based on that description, what storytelling method did she use? A) The Quest B) The Journey C) The Detective Story D) The Stranger Comes to Town
Read DetailsAccording to the Extended Parallel Process Model, if a healt…
According to the Extended Parallel Process Model, if a health campaign makes you fearful about getting too much sun exposure, but does not convince you that you’re capable of avoiding sunburns, you are more likely to engage in a:
Read DetailsWhen communicating about a scientific study, the word “uncer…
When communicating about a scientific study, the word “uncertainty” can be confusing because: The public interprets uncertainty to mean unsure about findings but scientists mean there is a range of values around a number The public assumes the results are final when scientists mean that they are only hypothesizing The word is hard for many non-scientists to understand The word uncertainty sounds negative but scientists view it positively
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