Which of the following is true of Uses and Gratifications Theory? 

Why do social media platforms breed so many conspiracy theories? 

Parasocial relationships have both positive and negative effects on audience members’ psychological well-being. 

Social movements that attempt frame transformations, which entail attaching new values to a social movement, are the most common type of social movement to receive backlash. 

The second halo of this illustration represents which of the following? 

The Paid, Earned, Shared, Owned (PESO) Model is often employed in planning an organization’s strategic communication. Match each level of the PESO Model to an example. 

According to lecture, what should social media managers take into consideration when they determine their Key Performance Indicators?

Many social media metrics are based on users’  _______ which are like bread crumbs that people leave behind when they visit a website or social media app. 

Please match the category of metric to an appropriate metric of that category.

Let’s say the owners of The Tattoo Shop want to know whether they should continue pushing their social media channels. What is your advice to them? Please provide specific evidence from the case study discussed in lecture.