An HVACR service shop often has large storage cylinders of f…
An HVACR service shop often has large storage cylinders of frequently used refrigerant available. These service cylinders often have valves on the bottom or are positioned upside-down so the valve appears on the bottom. What are the advantages and reasons for doing this?
Read DetailsA hotel booking website, VrBooking, is showing consumers a b…
A hotel booking website, VrBooking, is showing consumers a base price on the first screen, and only adds resort fees and taxes at the check-out page. It runs an A/B test and finds an additional 1% increase in the base room price reduces bookings by 2% and that an equivalent increase in resort fees reduces bookings by 1.5%. Discuss what might happen to demand in the short-run and long-run if VrBooking decides to add a dollar to the base price and reduce a dollar from the fees.
Read DetailsYou are a manufacturer of a new appetite reducing drug that…
You are a manufacturer of a new appetite reducing drug that requires prescription. A direct competitor is increasing advertising investment in their drug, with an informative ad on how the drug works to reduce appetite. True/False: you can decrease your own advertising spending to achieve the same sales target.
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