Lazarus, a department store, offers their men’s ties at $15, $25, and $35. What pricing method is Lazarus using for their ties (assume Lazarus has pre-determined that these are specific price points at which buyers in the market purchase ties)?

Luxe Pens partners with intermediaries across the world to distribute its products through every possible retail outlet. Which distribution strategy is Luxe Pens using?

_______ includes the paid communication messages that identify a brand or organization and are intended to reach a large number of people.

In which step of the selling process is the goal to showcase the features and benefits of the product to a potential buyer?

Trendsetter Apparel wants to increase brand awareness among college students. Which element of the promotional mix would be MOST effective for reaching a large audience quickly with minimal cost per impression?

Miguel is a broker for Eagle Eye Aircraft, a small helicopter manufacturer. While Miguel never takes ownership of the aircrafts he sells, he provides buyers with information about the various models and facilitates the purchase. Miguel is a(n) _______ acting as an extension of the manufacturer. 

A barbershop recently opened a new location in a city and would like to attract customers to the new location. The barbershop decides to advertise its new location by placing ads on local buses in the city. This type of advertising is known as a(n) _______.

Which of the following is an advantage of using advertising as a promotional tool?

An urban coffee shop’s fixed costs are $24,000 a year. The shop estimates that its variable costs are $0.25 per unit or cup of coffee. How many units does the urban coffee shop have to sell to break even if it charges $3.25 per cup of coffee?

_______ is a distribution strategy that includes choosing more than one but fewer than all possible intermediaries to distribute a company’s market offering.