What are the characteristics of a service?

4.3 Evalueer die volgende scenario. Identifiseer die voedingstekort waaraan elke persoon ly:   4.3.1 Zinzi kry spierkrampe. (2)

Starbucks, in an effort to better serve it’s responsible consumer base who annually spend thousands of dollars on sweetened coffee drinks, decides to launch a liquor line since there’s nothing that could possibly go wrong with doling it out at the drive-through. This new line is what type of marketing concept?

2.3 Dink jy dit sal voordelig wees vir Suid-Afrikaanse gesinne om begrotings op te stel tydens hul beplanning vir die maand? Gee redes vir jou antwoord.   (4)

In class, we discussed how consumers sometimes prefer to keep their existing products, like a car or a smart phone, and just continually fix them up, rather than purchase a new model, even when that new model is superior. Which of the following terms describes this concept? 

You conduct a small, focus group with 4 participants to get their opinions on a new flavor of beer you want to introduce. Which step of new product development does this best represent?

Influencers will commonly offer reviews on new products they first open or purchase. What stage of the product adoption process does this likely place the followers of said influencer in (e.g. someone watches a youtube video of a product review)?

Which of the following could define and/or be an example of a service?

 Identify the ways in which patients can abuse whitening techniques?

You work for the Weatherford International, an offshore drilling company. Your company extracts crude oil to sell to larger organizations, such as Royal Dutch Shell. Your company’s product is best categorized as which of the following?