[EV] Imagine you’re used to driving a gasoline-powered car, but recently decide to switch to an electric vehicle. The electric car requires you to learn how to charge it at home and adapt to a quieter driving experience, but the driving experience itself (steering, braking, using the pedals) remains similar to your old gasoline-powered car. It is also not expected to produce major industry disruption beyond the auto manufacturers and possibly service stations. What level of innovation does electric cars represent?

[Colgate] Colgate just released a type of toothbrush that has softer bristles for those with more sensitive gums. When consumers start to purchase this new product, they know how to use it without reading instructions or getting help from others. This allows consumers to adopt the product at a fairly rapid rate. This is an example of a ________ product.

[benefits] A product is a good, service or idea consisting of a bundle of tangible and intangible benefits. However, this is often confused with instead selling a bundle of features. Which of these statements does NOT describe benefits of a product?

[RFM] Why would a company want to use RFM (Recency, Frequency, Monetary Value) analysis in determining its customer segmentation and promotion strategies?

[share] The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts is referred to as

[TV] One way traditional TV advertising can reduce wasted coverage is to

[Solen] Katelyn, the CEO of Solen, has an idea for a hands-free hairbrush that would change the way people brush their hair. Her company is currently working on a detailed cost-benefit analysis and demand forecast for the new product. They are trying to determine the details of whether the product is likely to be a success for the company. What stage of the new product planning process is Solen performing?

[Savers] Kemps makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy). Kemps pays Wrigley, the owner of the Life Savers brand name, a fee to market this product. This is an example of

[calc] Ceci walked out of her Calculus exam totally defeated and was stopped by a Study Edge employee who told her about their tutoring service and how it could help her improve her grade. Ceci is interested and decides to go home and do some research into the costs of the service. She texts her friends to see if they have ever used the service and compares the service to others that competitors offer. What stage of the adoption process is Ceci currently performing?

[routine] A salesperson who processes routine orders or reorders for products that were already sold by the company is referred to as a(n)