As discussed in class, selecting keywords is strategic to ensure a successful paid search campaign. Specifically, we talked about how important it is for ad copies to include relevant keywords, have unique value propositions within the ad copy, and a call to action. Among these three ad copies about mechanics in the Tampa Bay area, which one is least likely to trigger clicks?  

What are some benefits of using Google Analytics to perform website analytics compared to using regular website cookies for analytics? Mention some ideas, no need to write a long answer for this question, but make sure you make the comparison explicit.

These are the results you get when you search for concert tickets in Florida: If someone clicks on StubHub after doing this search, we would say that this is:

Annually, GQ magazine publishes a list of the best gifts for men during the Christmas season on its website (gq.com). For example, here are some of the products featured on this year’s list:   As seen in the picture, they recommend J.Crew sweaters and New Balance sneakers as good gift options this year. If someone is browsing the list posted by GQ and clicks on the picture of the shoes, which redirects them to the New Balance website, this would be an example of:

Suppose that someone searches on Google for “Italian courses in Tampa” and gets the following results page (Pay attention to the picture and the details):   Preply is shown as the first suggestion after this search. The fact that Preply appears in this position on the page is the result of a:  

In the event of a cardiac arrest, when should you consider performing a perimortem cesarean section on a pregnant woman?

Identify the name of the author, the title of the work, and the national origin of the writer. Then analyze the passage. “That’s exactly it. We aren’t squatters. We are ‘settlers.’ We take up land that belongs to us, American citizens, by paying the government price for it.” Whenever you take u government land, yes, you are ‘settlers,’ but not when you locate claims on land belonging to any one else. n that case, you must accept the epiteht of ‘Squatter.'” Darrell set his teeth so tightly , that he bit of a little chip of his pipe. Mrs. Darrell went on as if she had not observed her husband’s flash of irritation.

Identify the title and the author of the work: I’ve known rivers: I’ve known rivers ancient as the world and older than the flow of human blood in human veins. Analyze the passage’s historical importance.  

Identify the author and title of the work: We want a black poem. And a Black World. Let the world be a Black Poem And Let All Black People Speak This Poem Silently or LOUD Analyze the passage’s formal qualities. 

Identify the title and the author of the work: What don’t I understand?” I wanted to know. “Your heritage,” she said. And then she turned to Maggie, kissed her, and said, “You ought to try to make something of yourself, too Maggie. It’s really a new day for us. But from the way you and Mama still live you’d never know it” Analyze the passage within its historical context.