What are all the components of “The Generalized Model” for program planning?

What are the 4 Ps of marketing variables (or mix) and explain each one.

What is the reason for creating a program rationale? 

Define what a health policy/enforcement strategy is and provide an example of a policy/enforcement strategy.

Define what a community mobilization strategy is and provide an example of a community mobilization strategy?

What does social marketing mean?

Define what is a health education strategy is and provide an example of a health education strategy?

The Mayor of the town All Good Things comes to you for advice on evaluating the walking challenge program.  You tell him to be aware of 3 practical problems or barriers in program evaluation – what 3 do you tell him?

The town of All Good Things wants to promote wellness through a walking challenge program.  You also advise that they include an outcome measure.  Why do you advise this, and what could be a possible outcome measure?  

What is a program objective?