After noticing minimal difference in quality among various b…
After noticing minimal difference in quality among various brands of paper towels, a shopper picks one somewhat randomly and evaluates the choice later, feeling uncertain if the decision was the best. This post-purchase behavior is indicative of:
Read DetailsA coffee shop introduces a loyalty program where customers r…
A coffee shop introduces a loyalty program where customers receive a free coffee after purchasing ten coffees. This strategy makes customers more likely to continue buying coffee from the shop in anticipation of the free reward. This marketing tactic primarily leverages the principle of:
Read DetailsA leading smartphone manufacturer, known for its high-qualit…
A leading smartphone manufacturer, known for its high-quality cameras and robust operating systems, notices a decline in market share as smaller companies begin to introduce phones with innovative features, such as foldable screens and AI-based photography, at a lower price point. Despite having the resources to develop similar technologies, the company hesitates, fearing it might cannibalize its current product line. This scenario illustrates which concept?
Read DetailsA tech retailing company offers a 24/7 help desk, an online…
A tech retailing company offers a 24/7 help desk, an online knowledge base, and interactive troubleshooting guides for its customers. Additionally, it conducts regular customer satisfaction surveys to identify areas of improvement. This emphasis on after-sale interaction primarily aims to enhance:
Read DetailsA consumer spends a considerable amount of time comparing di…
A consumer spends a considerable amount of time comparing different laptop brands, focusing on specifications, prices, and reviews before making a purchase. This decision-making process involves a high level of engagement due to the significant differences in performance and price among the available options. Which type of buying behavior does this scenario best illustrate?
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