Federal, state, and local regulations as well as actions of independent regulatory agencies do not affect marketing practices.

Transactions that happen between organizations (company to company) is called:

Consumers rely on the communities created by social media for their buying decisions to:

“How activities specified in the strategic plan will be implemented” describes operational planning

Short answer (4 points): What are some challenges faced by online marketers and consumers?

In a SWOT analysis, strengths and weaknesses are ___________ to the firm

Which social factor is said to be the most important determinant of consumer behavior?

“Understanding the overall reach of a social media campaign helps companies know whether they are reaching the right volume and type of customers” refers to_____________

Social media has grown to be an important tool for marketers by:

Use of coordinated online promotional activities to amplify and reinforce offline promotional activities is ______________________