Because Campbell’s has a good reputation for making soup, their other brands such as Pepperidge Farms, which sells cookies, is also well-regarded. This phenomenon is an example of what strategy?

____________refers to tendency of stimuli similar to a CS to evoke similar, conditioned responses. Family branding, licensing, and look-alike packaging are all marketing strategies based on this.

A company using market segmentation strategies would target their products 

Which term refers to the perception that is below the level of the consumer’s awareness?

Want is something a person must have to live or achieve a goal (basic biological motive).

2 bonus questions (for 2 points) are below. 

The color red is often associated with which of the following?

Licensing occurs when a company ________.

When consumers are exposed to far too much information, they are experiencing sensory overload.

A bakery plays soft music in its stores and uses freshly baked cookie-scented candles to create an appetizing aroma. This is an example of which technique?