Angela was hired by Peloton to formalize their positioning statement, and this is what she developed, “For time-strapped work-from-home fitness enthusiasts, Peloton is the only brand among all exercise equipment companies that makes you feel part of a community because of its online social platform, its live training classes with your peers, and its personal trainers that know you by name”. What best describes the type of benefit Peloton is offering here?

Gatorade recently launched a limited time Buckeye flavored sports drink in Columbus. This is an example of what type of new product?

Anna is a marketing analyst who works for Chipotle, and her research shows that Chipotle delivers greater value than their main competitors. So, Chipotle can charge a higher price and ___________, or they can charge the same price and _____________.

How do you calculate contribution margin?

Tina is a marketing manager for American Airlines and her boss recently asked her to make a recommendation to increase profits and reduce cost. Tina recommended that they keep the same price of their flights but start charging for previously free features like luggage fees, change fees, and in-flight meals. What product strategy is Tina using here?

The lecture mentioned that XX% of new products fail every year.

According to the lecture, what is true about services as part of the U.S. economy?

A joint with flattened or slightly curved articulating surfaces is called a ________ joint.

What tool might you use if you wanted to understand your brand’s current positioning in the market?

A 68-year-old female admitted for congestive heart failure is in respiratory distress and is being seen by the hospital’s medical emergency team in her regular room. The patient is in obvious respiratory distress and is immediately placed on a nonrebreather mask. Physical assessment reveals: pulse 138 and thready; respiratory rate 28, shallow and labored; temperature 37° C; blood pressure 110/68. Breath sounds are bilaterally decreased with coarse crackles on inspiration. EKG shows normal sinus rhythm with widened cardiac output (QT) interval and an occasional irregular beat. No coughing is noted. The arterial blood gas on the nonrebreather mask is: pH 7.34; PCO2 46 mm Hg; partial pressure of oxygen in the arteries (PaO2) is 52 mm Hg; oxygen saturation is 86%; bicarbonate (HCO3-) is 24 mEq/L. The patient is diaphoretic. The most appropriate ventilator mode to manage this patient initially is which of the following?