A campaign to get people to take the bus instead of drive on air quality alert days shows a graphic depicting dirty air getting cleaner. The campaign is using what type of frame? 

A study investigates whether middle-school biology students learn more about conservation from lectures or from hands-on experiments. The study’s goal is to learn how to best adapt science messages to the audience. Which model of scientific communication does it reflect? A) The Deficit Model B) The Contextual Model C) The Lay Expertise Model D) The Engagement Model

Which is an example of Entertainment Education (EE)?

We said in class that “After-Visit Summaries” created by electronic medical records like EPIC can be hard to understand for people with lower levels of health literacy. Offices may want to:

According to the reading by Ant Lewis on social media: Social media outlets like Twitter impede storytelling because of space constraints Social media can be a good platform for storytelling, even when stories are very short Visual outlets like Instagram impede storytelling because of a lack of words Storytelling is best suited to one-way platforms like newspapers

To help people understand numbers, put them in a context that:

A) What is the conduit metaphor of communication? B)  Describe to a group of science majors two different reasons why talking about communication in that way is problematic.

An infographic can be used to convey action such as the steps in the moon landing.

In science communication, the word “significant” can be confusing because: The public does not generally believe that science is important Scientists use the word to mean “findings did not occur by chance” but the public thinks it means ‘important’ No one can really say what significance means The word is too hard to understand for many people

Rachel Carson’s book “Silent Spring” describes how the environment was suddenly disrupted by the introduction of the chemical DDT.  Based on that description, what storytelling method did she use? A) The Quest B) The Journey C) The Detective Story D) The Stranger Comes to Town