Mejor Maíz tortilla chips, manufactured by Tampico Alimentos…
Mejor Maíz tortilla chips, manufactured by Tampico Alimentos, have been the top-selling tortilla chips in the market. Though the market for chips is flooded with competitors, Tampico Alimentos has been able to maintain its market position for a long time. This is mainly attributed to the fact that its chips have all the flavor of competing brands but only half the fat, the result of a proprietary cooking method used by the company. This competency of Tampico Alimentos will be considered as a(n)________ resource in the VRIO framework.
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