Fast-food restaurants like McDonald’s, Subway, and Starbucks have locations in countries worldwide. The restaurant chains customize their menus depending on location, sometimes even depending on where they are within the United States. For example, in China, McDonald’s sells boba tea and spicy wings. This is an example of multinational corporations engaging in global sourcing.

In comparison to multinational corporations, small international companies tend to have much larger marketing budgets to promote their products globally.

The highest cost/highest risk form of global business is:

The last step of the strategic planning process is implementing and controlling strategies. Controlling includes the following, EXCEPT:

Isabella asked her staff to think of new ideas to help the firm gain a competitive advantage in social media. However, the staff did not take her request very seriously; they simply complained that they already have too much work to do and that they do not have time to focus on social media. Despite these complaints, Isabella strongly believes that the firm needs to act. She schedules a follow-up meeting with her staff, where she asks them to make social media a high priority and to do so before another firm takes advantage. Additionally, she asks each employee to e-mail her three ideas by the end of the week. How is Isabella overcoming resistance with her staff?

When chain restaurants establish plans to open more locations each year, what type of corporate-level strategy is in use?

Victoria, an employee in a doctor’s office, understands that employees are required to wear face masks while working with patients. However, she still refuses to do so. She thinks that employees should have the right to choose whether they wear a mask. What stage of the change process do her beliefs illustrate?

The step in the Comprehensive Model that includes planning and implementing the change interventions correlates to the ‘Moving’ step in Lewin’s change model.

Top managers and some middle managers tend to implement the operational strategies daily.

The differences between strategic planning and operational planning are primarily: