T-shirts can function as trophies (as proof of participation…
T-shirts can function as trophies (as proof of participation in sports or travel) or as self-proclaimed labels of belonging to a cultural category (“Super Bowl XXV Attendee” or “Retired”). T-shirts can also be used as a means of self-expression, which may provide wearers with the additional benefit of serving as a “topic” initiating social dialogue with others. Still further, although we might expect that a Las Vegas T-shirt would be worn by a person who has been to Las Vegas (or has received it as a gift from someone else who has visited Las Vegas), this is not necessarily so. In such a world of “virtual identities,” consumers can now just buy a Las Vegas T-shirt at a local retailer and create the impression that they have been there.
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