FOR EXTRA CREDIT, NAME ONE OF THE SURVEYS WE DISCUSSED IN CHAPTER 2.

“Assortment is the number of different merchandise categories a retailer offers, also known as the breadth of merchandise.”

“What type of shopping center has an open-air configuration of specialty stores, entertainment, and restaurants?”

Changing importance weights is difficult because

Lowe’s and Best Buy would most likely be found in a ________ shopping center.

Which of the following is typically the step after conducting a competitive analysis during site selection?

Why is traffic count particularly important for convenience stores?

The best way to define the three trade zones is based on distance rather than driving time.

What is a census block?

“Harley-Davidson stores sell merchandise that attracts people who love motorcycles and the idea of an open road and freedom. Some are bikers and others are those who do not have a Harley-Davidson motorcycle but buy the HD logo apparel and accessories. Therefore, Harley-Davidson is using ________ as the scheme for market segmentation.”