A fast-food chain plans to sell a $5.00 meal bundle (e.g., a…
A fast-food chain plans to sell a $5.00 meal bundle (e.g., a hamburger, fries, and drink for $5.00), as it seeks to hang on to cost-conscious customers. Using the SWOT analysis, how would you classify the company’s efforts to boost traffic and offer new promotions to bring back fast-food customers?
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