AER positioning statements are internally focused on _________ customers, rather than outwardly focused on ______ customers in the market category.

In a __________ lifecycle method, managers might average across a large number of different people, product and industry categories, which may give a general sense of change.

The Hidden Markov Model (HMM) uses changes in the __________ customer behavior to identify customer states and model the probability of transitioning, among those states.

AER positioning statements are internally focused on _________ customers, rather than outwardly focused on ______ customers in the market category.

The U-tube manometer shown in the figure below has two fluids, water and oil (specific gravity = 0.70).  Find the height difference between the free water surface and the free oil surface with no applied pressure difference.

Two tanks are filled with water to a depth of 29 inches and are open to the atmosphere, as shown.  Note that the second tank contains twice as much water as the first tank, and the pressure at the bottom of tank A is 1.0 psi.  What is the pressure at points B, C, and D in the second tank? Pressure at point B = [PB] psi. Pressure at point C = [PC] psi. Pressure at point D = [PD] psi.

Mass marketing (undifferentiated marketing) mostly ignores:

Market strategies aim at all of the following except:

Offering a single product to the entire market approach may work if:

_____________ depict customer segments, competitors, and a firm’s own position in a multidimensional space, defined by the purchase attributes identified during segmentation: