Questions in this section refer to the following passage fro…
Questions in this section refer to the following passage from a longer article. Title of Essay “The Soft Power of TikTok” Authors Rob Long Title of Journal Commentary Volume/Issue Volume 150, Issue 1 Date of Publication July-August 2020 Page numbers 63-64 Database Gale Literature Research Center Permalink http://kidd.blinn.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsglr&AN=edsgcl.630334996&site=eds-live TikTok is a spectacular piece of pro-American propaganda. It’s soft power for the new century. If the last century was shaped by American movies and music, perhaps this one will be guided by TikTok’s real-life glimpses at gleaming American kitchens. TikTok has everything except big stars and production values, which is where Hollywood comes in. Convinced by the success of TikTok and other shortform video services that audiences will embrace on the-go video entertainment, Hollywood veteran Jeffrey Katzenberg and Silicon Valley mogul Meg Whitman launched a service of their own. It’s called Quibi (for “quick bites,” get it?), and it’s an example of what happens when smart people try to fix something that already works. Quibi delivers short-form entertainment, designed for mobile phones, loaded up with stars and scripts and high concepts. Steven Spielberg is producing shows for Quibi. Movie star Liam Hemsworth top-lines an action-adventure series. The founders raised $1.8 billion to spend on stars, brand names, and a slick Quibi app. The result was a fizzle. Audiences were slow to install the app…and subscription revenue, a big part of the Quibi business plan, has yet to materialize. The Quibi founders looked at the current entertainment landscape and thought, “They want it shorter? We’ll give them shorter, but Hollywood style!” But the addictive success of TikTok has nothing to do with the running time of the content. Young people don’t spend 80 minutes a day watching TikToks because they prefer to consume entertainment in shorter segments, or because they’re looking for a new source of entertainment. Young people—and not just young people but Americans of all ages—have plenty of places to find good storytelling and big stars. Young people watch TikTok because they want to see one another. Because they want to know that they’re not the only ones who feel a certain way, live a certain way, experience love and friendship a certain way. They can scroll through the silly dances and personal confessions and think, “I have a kitchen like that, a bedroom like that, a hoodie like that, a mom like that. I guess I’m normal. I guess other kids are feeling the same way.” TikTok isn’t entertainment, it’s community. And community is a much better business model. TikTok responds to a basic human need—deeper, even, than the need to be entertained or amused or diverted. TikTok tells its audience, “There are young people just like you.” It’s a powerful weapon in the war against loneliness. Quibi, on the other hand, is just another streaming service. The team behind Quibi assumed that audiences would quickly embrace a shinier, more polished version of TikTok. The strategy was simple: Replace the spontaneous, free-form content and amateur talent of TikTok with scripts and stars. But it’s sort of like when you buy a toddler an expensive toy and wrap it in a box. The child opens the box, removes the toy, and then plays with the box. TikTok is the box. Quibi is the toy. And so far, the kids prefer the box. Which makes sense, because the box is a lot more fun. Which of the following sentences is correctly documented and avoid plagiarism?
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