The Walt Disney company faced heavy criticism from host and transnational stakeholders expressing concerns that the new Disney location will result in “disneylandization” that will corrupt French culture. Disney decided to respond by repositioning Disneyland Paris with inspiration, fashion and art by establishing partnerships and collaborations with the French events, art and food to integrate French culture with the company’s interests. The balance or combination of Disney and French culture is considered what kind of international PR strategy?

What is one aspect of international public relations that potentially distinguishes the field from traditional (or local) public relations?  Note. There are more than one, but attempt to identify one.

A researcher is studying how corporate social responsibility (CSR) is practiced in multinational corporations located in developing countries where there may be concern for trust in the researcher and the company’s reputation. The researcher wants to ask individuals about their own experiences regarding their companies CSR practices. Which is the best research approach to take in order to obtain descriptive details about individual experiences with CSR practices?

Which of the following is an approved radiopharmaceutical for amyloid plaque imaging?

Match the area of the brain affected with the patient symptoms:

Volvo’s E.V.A. initiative uses statistics about women in car accidents in their campaign. Before designing or implementing the campaign, the research team most likely examined existing data to statistically analyze and draw conclusions. The research method that involves studying existing data is called _______________.

Prevention of osteoporosis (is a bone disease that occurs when the body loses too much bone) includes adequate intake of ________.

When Burson-Marsteller wanted to develop a campaign to express support for the acquisition of ING Latin America. Before the development and implementation of the key messages of the campaign, critical information about key publics in the area are needed. What kind of research does the Burson-Marsteller PR team have to complete?

It is important to wait how long after the injection for a PET neurology scan before administering sedation to the patient.

The controversy over Zara’s t-shirt design that uses a 6-point star was inspired by American Westerns, according to the company. However, critics stated that Zara was anti-semitic because the star resembled the Star of David that was often used in concentration camps during the Holocaust. The difference in perspectives on what the star represented is indicative of a conflict with what aspect of culture?