We discussed biomimicry as an example of one type of creativ…
We discussed biomimicry as an example of one type of creativity (i.e., mimicking biology to adopt functions found in nature). For example, in 1941, Swiss engineer George de Mestral examined thistles/burrs stuck to his dog’s fur and his clothes under a microscope. He saw tiny natural hooks gripping the fur and fabric, inspiring him to invent what has become Velcro. Which creative strategy does this best align with?
Read DetailsIn the early 2000s, Southwest Airlines introduced budget-fri…
In the early 2000s, Southwest Airlines introduced budget-friendly pricing models, which forced traditional carriers like American Airlines (and the others) to lower their prices to remain competitive. Such “races to the bottom” of pricing among an industry’s players best reflects which of Porter’s Five Forces?
Read DetailsJamie is sad that things are going badly in his business. Al…
Jamie is sad that things are going badly in his business. Although this sadness is unpleasant, the emotion reminds him that he needs to change a goal that has proven unattainable, and it also signals to his business partner that Jamie needs assistance. According to our class discussion, the role of sadness in bringing about these changes is best summarized by which of the following?
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