Hawaiian Tropic sunscreen sales tend to increase during October – March in warmer climates like Florida.  That’s why the company sends more products during this time to these locations and less to the colder climates.  This is an example of ____________________________________________ .  

Companies like IKEA send out catalogs showcasing their products and inspiring home décor ideas, which can drive customers to their stores and websites. This is an example of _________________________________ .  

Frosted Flakes are fortified with several vitamins and minerals, including Iron, Vitamin A, Vitamin C, Vitamin D, and various B vitamins. They market to those people who might not get enough of their daily vitamins from other sources. Frosted Flakes are using which type of segmentation strategy?  

Cartier is a luxury jewelry and specialty retailer owned by Richemont headquartered in Paris. It sells jewelry, watches, bags, accessories, fragrances, stationery and home goods.  Which type of segmentation is primarily used by the company?

By Kentucky Fried Chicken changing their company name to KFC, they officially changed their ___________________________ .

In order to expand on the popularity of their characters, Disney created the movie “Encanto” featuring the Madrigal Family (including Mirabel, Abuela, Isabella, Luisa and Bruno) who now appear regularly in Epcot for photos and autographs. This is an example of ________________________ :      

Herbalife Nutrition specializes in nutrition, weight management, and personal care products. Unlike many of their competitors, they do not sell to wholesalers and retailers.  They sell their products directly to the final consumer.  This is an example of a(n) ________________________________________ .  

The Fred Astaire Dance Studios offers weekly ballroom classes covering a wide range of dances including the Tango, Foxtrot, Waltz, Quickstep, Salsa, Merengue, Rumba, Cha Cha, Paso Doble and many more. To enhance their pool of potential students who may take their classes, they decided to target men and women who like to dance.  They are using which segmentation strategy?

Mariella owns a small souvenir shop on South Beach. She noticed that most of her customers bought one “South Beach” t-shirt ($8) only.  In hopes of selling more shirts to each customer, she lowered the price when customers purchased 3 t-shirts to $20 – thus saving the customer $4. This is an example of what pricing strategy?    

Sebastian was working on a social media campaign for his new clothing shop that was scheduled to open in five months.  What stage of the new product development process is Sebastian in?