Essex Pictures spent $5 million to buy the rights to a best-…
Essex Pictures spent $5 million to buy the rights to a best-selling novel. During preproduction, the film company hired an experienced screenwriter to adapt the novel for the screen; engaged a director, cinematographer, and crew; cast both the starring and supporting roles; rented cameras and other equipment; and scouted houses and other locations in New Orleans. Which of the following pairs of resources are both intangible?
Read DetailsSummit Technology Inc. manufactures soundbars for $100 per u…
Summit Technology Inc. manufactures soundbars for $100 per unit, and the maximum price customers are willing to pay is $475 per unit. Sound Gold Inc. is a competitor of Summit Technology that produces soundbars for $150 per unit, and customers are willing to pay a maximum price of $500 per unit. What does this imply?
Read DetailsNovaNote’s competency in designing and manufacturing efficie…
NovaNote’s competency in designing and manufacturing efficient, long-lasting batteries has made its tablets the fastest-growing brand of computers in the market. This competency, along with highly responsive tech support, has enabled NovaNote to increase its customer base and strengthen customer loyalty. Thus, NovaNote’s competency in designing and manufacturing batteries will be considered a(n)________ resource in the VRIO framework.
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