The lecture talked about six main benefits of market research. Which is NOT one of the benefits mentioned in the lecture?

If the fair market value of consideration given exceeds the fair market value of net assets, then the parent will recognize:

On January 3, 20X5, Pleat Company acquired 80 percent of Stitch Corporation’s common stock for $344,000 in cash. At the acquisition date, the book values and fair values of Stitch’s assets and liabilities were equal, and the fair value of the noncontrolling interest was equal to 20 percent of the total book value of Stitch. The stockholders’ equity accounts of the two companies at the acquisition date are:   Pleat Stitch Common Stock ($5 par value) $ 500,000 $ 200,000 Additional Paid-In Capital 300,000 80,000 Retained Earnings 350,000 150,000 Total Stockholders’ Equity $ 1,150,000 $ 430,000 Noncontrolling interest was assigned income of $11,000 in Pleat’s consolidated income statement for 20X5. Based on the preceding information, what is the total stockholders’ equity in the consolidated balance sheet as of January 3, 20X5?  

Toby is launching a new fitness app that uses 3D tech to measure progress. He’s done a 5Cs analysis and has a lot of information that he plans to use to drive the marketing strategy, but he’s trying to identify the insight that he can use to catapult his business. Which of the below statements is most likely an insight instead of a fact or understanding?

If Push Company owned 55 percent of the outstanding common stock of Shove Company, which method would be appropriate for financial reporting purposes?

Translate this Korean sentence and type it in English. “저는 대학생이에요.”

When considering consumer behavior, marketers managing products that have low buyer involvement and few brand differences should engage in what kind of marketing activity?

Gabriel is a marketing manager for YETI coolers and has just launched a new advertising campaign to generate more sales among its core customers by showing them new ways to use the cooler. Which strategy is Gabriel using on Ansoff’s Growth Matrix / Diversification Analysis?

Garmin was once the gold standard for GPS devices, but due to poor environmental scanning Garmin missed the trend around digital convergence and got passed up by GPS apps like Waze. This is an example of which force of environmental scanning?

Nike is launching a new sweat band head lamp that athletes can use while running. This product is a new idea in the industry, but Nike believes that if they successfully demonstrate the need for this type of product that many runners would buy it. Nike reviews the purchase decision process and decides to launch a promotion to support the launch. Which tactic do you think would best help them launch the product?