Jimbo has been shopping for a new electric scooter and he has diligently researched the various available brands. After evaluating the alternatives, he is considering purchasing an Apollo brand scooter. Which of the following is an example of marketing communications that Apollo might use to prompt Jimbo in the next stage of his decision-making process, the purchase decision?
Read DetailsDarren is a market research analyst at Whirlpool who has been asked to analyze consumers interactions with their refrigerators. He identifies 10 distinct points where consumers are likely to come in-contact with the Whirlpool refrigerator before the final purchase. These distinct points are called
Read DetailsParent Company purchases 100 percent of Son Company on January 1, 20X1, when Parent’s retained earnings balance is $520,000 and Son’s is $150,000. During 20X1, Son reports $15,000 of net income. Parent reports $105,000 of separate operating earnings plus $15,000 of equity-method income from its 100 percent interest in Son; Parent declares dividends of $40,000. Based on the preceding information, what is Parent’s post-closing retained earnings balance on December 31, 20X1?
Read DetailsMatch Group owns many dating apps including Match.com, Tinder, Hinge, and OkCupid. One of Match Group’s apps has low market share in a high-growth market. According to the BCG matrix, the app should be classified as a _________________.
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