“The division of the total market into smaller, relatively homogeneous groups” is known as: 

________ occurs when buyers base their choice on previous experience.

“Marketing activities that provide a short-term incentive to make a purchase” are known as ____________.

________ “is a method of measuring quality by comparing performance against industry standards.”

________ occurs when products move through two or more channels to reach a target market.

“The purchasing of foreign goods and services” is called:

Using the margin method, what is the sales price when the cost=$70 and the markup is 40%.

_________ prohibit(s) price discrimination when selling the same amount to two different customers.

________ products often have unique characteristics that lead buyers to purchase particular brands.

Business products may be identified as: