You have the opportunity to deposit $700 into an account today that promises an interest rate of 12% for 3 years. How much money will you be able to withdraw from the account at the end of this investment opportunity? (5) PV [pv] FV [fv] PMT [pmt] N [nper] I [rate]

Suppose you work for Disney+, and this month you are running a campaign to increase users by offering a free trial period. Which of the following buttons would be more effective in encouraging people to participate in this free trial?  

A consumer was in the grocery store the other day and she received this flyer (see picture below). Then, later that week she remembered the flyer, typed the McDonalds URL directly in her browser, and went to the website. What type of traffic is this?  

For this question, remember the bid dynamics that Google uses to select paid search results when multiple companies are advertising for the same topic. Suppose someone searches for “Pizza in Tampa” on Google, and the following four websites are potential candidates to appear in the search results: Based on this information, which company would be more likely to be shown in the first position when someone searches for “Pizza in Tampa”:

As discussed in class, selecting relevant keywords is important to ensure that a website appears on the first page of Google. To make Google perceive that the website is highly relevant to a topic or a series of topics, a website manager could use strategies such as keyword stuffing, which involves using a keyword multiple times on the website and in places where it does not make sense. Although this may temporarily increase the website’s placement on Google, it could also result in Google banning the website as they will detect whether the website is relevant or not for the topic. Doing a strategy such as keyword stuffing is known as a:

Suppose that you manage the website of Vibe Lounge Tampa, a nightclub popular in the area. You are doing a strategy of paid search results right now and you have set “nightclub” as your only keyword so that the website of your club is suggested to anyone who conducts a “nightclub” search in the area. However, you start to notice that people are coming to your website after searching for terms such as “nightclubs fights,” “worst nightclubs in Tampa,” and “most dangerous nightclubs in the area.” If you want to avoid people searching for these terms to see your website, you could potentially adopt a:

As discussed in class, selecting keywords is strategic to ensure a successful paid search campaign. Specifically, we talked about how important it is for ad copies to include relevant keywords, have unique value propositions within the ad copy, and a call to action. Among these three ad copies about mechanics in the Tampa Bay area, which one is least likely to trigger clicks?  

What are some benefits of using Google Analytics to perform website analytics compared to using regular website cookies for analytics? Mention some ideas, no need to write a long answer for this question, but make sure you make the comparison explicit.

These are the results you get when you search for concert tickets in Florida: If someone clicks on StubHub after doing this search, we would say that this is:

Annually, GQ magazine publishes a list of the best gifts for men during the Christmas season on its website (gq.com). For example, here are some of the products featured on this year’s list:   As seen in the picture, they recommend J.Crew sweaters and New Balance sneakers as good gift options this year. If someone is browsing the list posted by GQ and clicks on the picture of the shoes, which redirects them to the New Balance website, this would be an example of: