Pablo is part of a sales team. He effectively coordinates hi…
Pablo is part of a sales team. He effectively coordinates his tasks with others in the team and willingly contributes to their efforts in achieving the team’s objectives. Thus, Pablo is in________ of the Level-5 leadership pyramid.
Read DetailsMarketo Inc., a marketing firm, replaced its existing data a…
Marketo Inc., a marketing firm, replaced its existing data analysis software with new software from another supplier. Since the new software has different features and abilities, Marketo has had to spend $15,000 on training its employees to use it. In this scenario, $15,000 represents Marketo’s
Read DetailsAlthough eHook and eFury operate in the same consumer electr…
Although eHook and eFury operate in the same consumer electronic industry, eHook has better sales and brand equity. This is attributed to eHook’s commitment to innovation. The company has adequate financial and human capital to invest in research and development, an area in which eFury lags behind. In this scenario, which of the following critical assumptions of the resource-based view of a firm has been illustrated?
Read DetailsWhen start-up entrepreneurs make claims like, “We will be th…
When start-up entrepreneurs make claims like, “We will be the Uber of X, where X is any other category than ride hailing” or “We will be the Airbnb of Y, where Y is any other category than hospitality services” they are best illustrating which of the following cognitive biases?
Read DetailsRayya is exploring multiple suppliers in order to find the b…
Rayya is exploring multiple suppliers in order to find the best price. However, instead of calling all seven potential suppliers, he only reaches out to the first four and bases his selection on those instead of contacting all suppliers. Rayya’s action best describes the concept of
Read Details