Both __________ and __________ affect the awareness and motivation of a firm to undertake actions and responses.

Starbucks determined that all of the following customer needs were important EXCEPT:

Luxury Linens (LL) manufactures a line of luxury bed linens. LL’s products can be purchased only through the company’s web site. This ownership of output distribution is known as what type of integration? 

Multimarket competition occurs when firms:

Strategic alliances tend to increase the risk associated with international expansion for the U.S. partner because of the greater dependence on the foreign firm

A company pursuing vertical integration can gain market power over its competitors through all of the following EXCEPT:

Reverse engineering is characteristic of:

It was argued that one of the following groups, serves as the foundation of a successful business-level strategy:

While there are multiple means of entering new international markets, firms should use one method consistently with all of its various products and across its different markets in order to reduce administrative complexity

Which of the following types of diversification is MOST likely to create value through financial economies?