Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a cramped table in the corner and his steak came overcooked. Overall, the restaurant did not perform as well as he had expected. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction state is Louis likely to be in?

Abby recently reached her goal of becoming a certified personal trainer. She loves going to the gym, learning new exercises, and teaching others how to build muscle and gain confidence. Abby would like to be able to track her workout sessions with a fitness watch and is trying to decide which best serves her workout goals. Below are Abby’s ratings of the three fitness trackers she’s considering on the attributes that matter to her on a 1 (poor) to 10 (excellent) scale. She also rates the importance of each attribute on a 1 (unimportant) to 10 (very important) scale. Based on these ratings and the multiattribute model, which fitness watch should Abby purchase and what total weighted rating does it have?   Apple Fitbit Samsung Importance   Battery 7 6 6 9   Heart Rate   Tracker 8 5 7 5   Price 2 7 3 7   Design 6 4 8 3

McDonald’s paid to have 5 commercials air during the NBA Finals. Their goal of the ads was to promote their new chicken sandwich and to make customers aware of its addition to the menu. After the Finals aired, McDonald’s sent surveys to households that had tuned in and asked, “Which fast food chains selling chicken sandwiches did you see advertised during the NBA Finals?” What sort of memory measure is McDonald’s using?

Max Baker is buying a new dishwasher for his company, Cakes Delight. He wants a solution that will last for the next 15 years. He is considering either keeping his existing dishwasher, which is expected to last for at least 15 or buying a newer machine. The table below gives the costs associated with each option. Use value analysis to find the total life cycle cost of both options over a 15-year period. What is the cost difference and which option should Max choose for Cakes Delight?   Old Model New Model   Purchase Price $0 $500   Repairs (Annual) $40 $15   Energy (Annual) $45 $30

Firehouse Subs buys tablecloths from their supplier Table Covers Now. In their recent meeting, Table Covers Now proposed their new eco-friendly tablecloths. These tablecloths cost more but are more durable and meet Firehouse Subs’ new sustainability initiatives, so Firehouse decided to buy them. This is an example of which level of buy-class?

The two major styles of family decision making are

Walmart asked that Procter & Gamble (P&G) electronically link to its computerized cash register scanning system, allowing for direct electronic ordering and replenishing for all of its stores. This way, Walmart can tell P&G what merchandise it needs, along with how much, when, and to which store to deliver on a daily basis. Walmart is engaged in

Sue Flay owns a French style bakery. As a small business owner she relies heavily on customer referrals, so she distributes the following NPS survey to shop patrons over the month of May:“On a scale of 0-10, how likely is it that you would recommend us to your friends or colleagues?” Their ratings are summarized in the table below.      What is the Net Promoter Score as calculated from these data?

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y). They are attractive because they don’t remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?

Saber and Kiritsugu have different moral philosophies and ethical behavior. Saber establishes that it is never right to lie and thus always tells the truth no matter how much it may hurt other people. Conversely, Kiritsugu believes it is okay to tell a small lie if the lie will benefit more people by sparing their feelings. Kiritsugu’s moral philosophy is most closely related to