The process in which the firm does something better than its competitors that gives it an edge in serving customers’ needs and/or maintaining mutually satisfying relationships with important stakeholders.

Which of the following best describes the definition of data?​

If an organization does not understand its customers, what should it consider doing? 

With respect to developing a marketing plan, what does it mean for a marketing plan outline to be consistent?

A good marketing plan outline is which of the following?

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?

Which of the following is part of a company’s internal market? ​

The marketing planning process typically requires the coordination of __________ at the top of the corporate hierarchy with more __________ at the bottom. ​

Focusing on customers has not always been the hallmark of strategic planning. In fact, in the early 20th century, firms tended to focus strictly on __________ rather than on developing relationships with customers.

Which of the following type of planning focuses on specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets​?