[yoga] Yoga Pod, a yoga studio in Gainesville, believes that people would love yoga if they knew more about it. But most people have no first-hand experience with yoga. To combat this problem, Yoga Pod has introduced an offer of two free introductory yoga classes. Now people who are new to yoga can experience and learn about the practice in a fun and risk-free environment. What type of sales promotion is Yoga Pod using?

[seal] Flex Seal is a popular brand known for its products that seal leaks and cracks. Often, Flex Seal creates videos demonstrating how to use the product and interviewing contractors who use their products in many applications. These ads typically provide a website or phone number allowing viewers to directly purchase the products. Flex Seal then pays to air these videos on TV. These ads are an example of which integrated marketing communication tool?

[advantage] The advantage of a product sales organization is that

[EV] Imagine you’re used to driving a gasoline-powered car, but recently decide to switch to an electric vehicle. The electric car requires you to learn how to charge it at home and adapt to a quieter driving experience, but the driving experience itself (steering, braking, using the pedals) remains similar to your old gasoline-powered car. It is also not expected to produce major industry disruption beyond the auto manufacturers and possibly service stations. What level of innovation does electric cars represent?

[Colgate] Colgate just released a type of toothbrush that has softer bristles for those with more sensitive gums. When consumers start to purchase this new product, they know how to use it without reading instructions or getting help from others. This allows consumers to adopt the product at a fairly rapid rate. This is an example of a ________ product.

[benefits] A product is a good, service or idea consisting of a bundle of tangible and intangible benefits. However, this is often confused with instead selling a bundle of features. Which of these statements does NOT describe benefits of a product?

[RFM] Why would a company want to use RFM (Recency, Frequency, Monetary Value) analysis in determining its customer segmentation and promotion strategies?

[share] The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts is referred to as

[TV] One way traditional TV advertising can reduce wasted coverage is to

[Solen] Katelyn, the CEO of Solen, has an idea for a hands-free hairbrush that would change the way people brush their hair. Her company is currently working on a detailed cost-benefit analysis and demand forecast for the new product. They are trying to determine the details of whether the product is likely to be a success for the company. What stage of the new product planning process is Solen performing?