[strategy]  The marketing strategy of developing new products and selling them in new markets is referred to as

Fads are characterized by a. long-term, evolving trends in style or form of an item of public fascination. b. brief, intense public interest in a new or novel item. c. rumor-fueled public fear resulting in a desire of large masses of people to escape a perceived threat. d. unconfirmed bits of information that circulate during times of uncertainty, when any information is at a premium.

[price]   All of these are alternate names for the price you pay on goods and services except which?

[PERT]    Not to be outdone by Panera, Pizza Hut has decided to produce a line of lifestyle clothing centered around the brand and its products. But they need to release this during the summer, meaning tight attention to scheduling. The PERT chart below shows the necessary tasks to get from generating the product concept (node A) to product launch (node H), their dependencies, and the time it will take to move from one task to the next, in weeks. How long is it expected to take to launch the product? If the company wants to lower the launch time, which change will achieve this?

Mass- or crowd sightings of Elvis, UFOs and extraterrestrials, or the face of Jesus in a melted ice cream stain on a sidewalk are some common examples of: a. mass hysteria. b. mass illusion/hallucination. c. mass evacuation. d. acting crowd. e. panic.

The crowd at Chicago’s Lollapalooza music festival is an example of: a. a casual crowd. b. a conventional crowd. c. an acting crowd. d. an expressive crowd.

[tactics]  Compared to marketing strategies, marketing tactics generally involve actions that

Collective- or mass flight based on an irrational, hysterical belief qualifies as a. panic. b. riot. c. revolution. d. fad. e. mass hysteria.

[trend]   Which of the following is NOT a current trend in interactive marketing and e-commerce?

Give the distal attachment for the structure labeled “B” in the figure below.