When start-up entrepreneurs make claims like, “We will be th…
When start-up entrepreneurs make claims like, “We will be the Uber of X, where X is any other category than ride hailing” or “We will be the Airbnb of Y, where Y is any other category than hospitality services” they are best illustrating which of the following cognitive biases?
Read DetailsRayya is exploring multiple suppliers in order to find the b…
Rayya is exploring multiple suppliers in order to find the best price. However, instead of calling all seven potential suppliers, he only reaches out to the first four and bases his selection on those instead of contacting all suppliers. Rayya’s action best describes the concept of
Read DetailsIn the five forces model developed by Michael Porter,_______…
In the five forces model developed by Michael Porter,________ is not defined narrowly as a firm’s closest competitors but rather more broadly to include other factors in an industry, such as buyers, suppliers, the potential new entry of other firms, and the threat of substitutes.
Read DetailsBright-White has been the leader in denture-cleaning product…
Bright-White has been the leader in denture-cleaning products for almost 40 years. However, the company has relied too long on its competency of cleaning dentures without refining or upgrading other aspects of its product. As a result, other denture-cleaning companies began to offer denture-cleaning products with all-natural whitening agents and anti-bacterial agents, which helped them gained a competitive advantage over Bright-White. This case is an example of
Read DetailsChandani is the founder of a firm producing self-driving veh…
Chandani is the founder of a firm producing self-driving vehicles. Because the industry is so new and chaotic, Chandani favors a top-down strategic planning approach in which she exerts strong control over all aspects of the business, from product development and design to manufacturing and marketing. What is wrong with this scenario?
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