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As a media sales rep, whose role is also as a marketing part…

As a media sales rep, whose role is also as a marketing partner, you will benefit by standing out, building relationships, and serving the needs of potential prospects and existing clients.

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The typical demographic that is over the age of 35, who is m…

The typical demographic that is over the age of 35, who is more educated, has above average household income, maybe retired, and is more likely to own a home is apt to view which type of media?

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In CASE 13.1 Equal Employment Opportunity Commission v. R.G….

In CASE 13.1 Equal Employment Opportunity Commission v. R.G. and G.R. Harris Funeral Homes, Inc. (2016), the EEOC sued Funeral Homes on the basis of sex stereotyping after Funeral Homes fired a worker for coming to work in a skirt and jacket, considered female business attire, rather than pants and jacket. How did the court rule?

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The experience gained as an advertising sales representative…

The experience gained as an advertising sales representative in local markets can benefit you over the long run working moving to national markets because of the knowledge you gained learning the process of selling, engaging with clients, handling objections, and so on. 

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A one-point charge will generate a fee of _____ on a loan of…

A one-point charge will generate a fee of _____ on a loan of $10,000.

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People who have positions as media sales reps, sales manager…

People who have positions as media sales reps, sales managers, and students who sell media space for campus publications can be best described as ___________________________?

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The sales of representative is a professional who solves ___…

The sales of representative is a professional who solves ____________________ problems daily?

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In CASE 17.1 United States v. DeCoster (2016), the court hel…

In CASE 17.1 United States v. DeCoster (2016), the court held that a corporate officer is held liable for failure to take necessary measures to prevent or remedy violations of the Food, Drug, and Cosmetic Act, regardless of whether they were aware of or intended to cause the violation.

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High advertising cost, competition, longer lead time, lack o…

High advertising cost, competition, longer lead time, lack of measurable data, and clutter are all disadvantages of which type of media platform? 

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In CASE 17.2, XYZ Two Way Radio Service, Inc. v. Uber Techno…

In CASE 17.2, XYZ Two Way Radio Service, Inc. v. Uber Technologies, Inc. (2016), the court analyzed whether Uber’s claims regarding background checks and safety constituted false advertising in violation of the Lanham Act, among other claims. How did the court rule?

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