Scenario: You are working a part of a newly formed entrepreneurial team that plans to launch their new product into the market. The team has defined a customer activity/need domain and has done research on customer needs/problems in that domain. The domain is feeding pet dogs or cats, and one of the problems (job to be done) identified in the research is that people that own multiple pets often find that one of their pets eats the food of the other pets. Your team has come up with a new product idea – a pet food feeder that recognizes a pet microchip and only lets the right pet eat the food. If the wrong pet approaches the pet feeder, the top closes so the pet can’t eat the food. Your team’s idea that has gotten good feedback from peers and potential customers. Based only on the information in the scenario and your thinking, describe two (2) potential target market segments using both need (identify at least 1 need) and segment descriptors (identify at least 2 descriptors) for each of the two target market segments. The format should be:  Segment 1: [Write the description with need(s) and descriptor 1 and descriptor 2.] Segment 2: [Write the description with need(s) and descriptor 1 and descriptor 2.]

There are no downsides to promoting we-ness in a new product development team (family). 

A _____ is a step-by-step walk through a particular activity or set of activities in the life of a customer.

Positioning is in the minds of the customers.

It’s important to begin (the buyer person interview) with a question about the most important moment in which:

In the reading on “Why New Products Win” you learned about seven (7) critical success drivers/reasons why new product win.  Which one (1) of these do you believe will be the most important for your NPD Team project and why? [Note: Write at least one paragraph on your choice and explanation. if you can’t remember the name of the critical success factor, just describe the type as best as possible for potential partial credit.] ]

Brands provide a long-term sustainable competitive advantage (SCA) that is very difficult to copy.

What is one benefit of capturing direct quotes during an interview:

In the AIDA Model, the first A is (first letter A stands for what word): 

The _____ is the concept that money you have in hand now is more valuable than money you collect later on.