Consider the following two statements:. Programmatic advertising is used for display advertising and not for keyword search campaigns. According to the McKinsey report titled ‘The Consumer Decision Journey,’ consumers are moving outside the traditional purchase path, progressing beyond stages such as ‘awareness,’ ‘familiarity,’ ‘consideration,’ ‘purchase,’ and ‘loyalty.’   Which statement(s) is(are) true?

Company X ran a Facebook ad campaign for their new product, paying $0.50 per click. They spent a total of $150 on the campaign and received 600 impressions. What was the click-through rate (in percentage and keep up to 1 decimal)?

What are the defining properties of a good metric? As it relates to digital marketing activities, “last click attribution” is often criticized as a metric. Why? Are there possible solutions that address this criticism?

Consider the following two statements:. If the incremental sales are decreasing, the overall sales will decrease.  The category equivalent unit equals 16 ounces. A 32 ounce SKU of a detergent brand equals .5 equivalent units.   Which statement(s) is(are) true?  

All possible reasons that I could lose points on an assignment are listed on assignment rubrics.  

Mrs. Fox provided courtesy instructions explaining how to create a hanging indent using a downloaded version of MS Word.  These instructions did not work for the chosen word processing program (or version of Word) that I am using.  Because of this, I will not be marked off for hanging indent errors on my assignments.  

When are office hours for this class?  

If I begin to submit a document at 11:58 PM the night it is due and my internet fails, I can get an extention.  

What kind of assignments are eligible for extensions with approved proof of an extenuating circumstance?  

What would result in an automatic F on a Gordon Rule assignment?