It is more likely that locally owned, one-location cafes in…
It is more likely that locally owned, one-location cafes in a small town will respond more rapidly to tactical actions by each other than they will to strategic actions by the Burger King franchise that has recently moved to their town
Read DetailsA major pharmaceutical company formed a nonequity strategic…
A major pharmaceutical company formed a nonequity strategic alliance with an outsourcing firm to monitor its drug safety claims. The outsourcing firm did not have the requisite knowledge to identify all possible side effects and categorize their severity. This best illustrates the risk associated with inadequate contracts
Read Details