A matched group of rapists and non-rapists listen to taped descriptions of sexual activity, one involving rape and the other involving consensual sexual interaction. The researcher measures the degree of penile engorgement in each group. The independent variable is

FOR EXTRA CREDIT, APPROXIMATELY HOW MUCH SEMEN IS EXPELLED DURING EJACULATION?

What is the biggest disadvantage of the direct observational method of research?

FOR EXTRA CREDIT, NAME ONE OF THE SURVEYS WE DISCUSSED IN CHAPTER 2.

“Assortment is the number of different merchandise categories a retailer offers, also known as the breadth of merchandise.”

“What type of shopping center has an open-air configuration of specialty stores, entertainment, and restaurants?”

Changing importance weights is difficult because

Lowe’s and Best Buy would most likely be found in a ________ shopping center.

Which of the following is typically the step after conducting a competitive analysis during site selection?

Why is traffic count particularly important for convenience stores?