[licensing] Brand licensing is

[Mac] McDonald’s marketing team is coming up with ideas for an advertisement for its new product, the Small Mac. McDonald’s CMO is Japanese, and she decides to create an ad set in Japan using Japanese historical and cultural references. Choosing Japanese imagery in the advertisement reflects what part of the communication process?

[launch] As more competitors launch their own products in a product class and the product progresses along its life cycle, company attention is focused on creating __________ demand, rather than just demand for the product class.

[reinforcement] Reinforcement ads are reminder ads that

[shirt] The sign at the entrance to a men’s store reads, “Buy one shirt, get a second shirt of equal or lower value for only one dollar.” Which type of sales promotion is the store using?

[push] Which of the following are examples of “push” sales promotion? I. Rebates II. Co-Op Advertising III. Trade Shows IV. Trade Purchases V. Point-of-Purchase Displays

[concept] A concept test is an

[Joni] Joni sees a Baskin Robbins ice cream banner ad on a website. It shows a hiker at the top of a mountain enjoying an ice cream cone with the tag line “Isn’t it great to explore?” When she looks at the ad more closely, she realizes that the mountains in the background are all scoops of different types of ice cream and the clouds spell out “31 flavors”. What sort of advertising is Baskin Robbins using?

Which of the following is a category of fraud?

After the auditor has completed all audit procedures, it is necessary to combine the information obtained to reach an overall conclusion as to whether the financial statements are fairly presented. This is a highly subjective process that relies heavily on