You take over the marketing division of Ford (sorry). You wa…
You take over the marketing division of Ford (sorry). You want to grow sales of Ford pick-up trucks by offering a greater variety, and so you offer the F150 XL (no power windows or locks, v6, manual) the F150 XLT (power windows and locks, V8 auto), and the F150 FX4 (power options, 4-wheel drive, auto). Which marketing concept best represents this set offerings?
Read Details