American Airlines brought a lawsuit against a travel agency…
American Airlines brought a lawsuit against a travel agency named “A 1-800-AMERICAN.” The travel agency bought listings in telephone yellow pages under the heading “Airlines,” and, because its name began with “A 1,” was generally listed first in the airlines sections, often right before American Airlines. The actual toll-free phone number for the travel agency was 1-800-263-7422 (1-800-AMERICA). The court ruled in favor of American Airlines, enjoining the travel agency from continuing to use the name A 1-800-AMERICAN and the phone number 1-800-AMERICA. The most likely basis for the court’s ruling was that
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