[Healthy] Healthy Co. is a company that sells healthy foods to different groups of people. They have products tailored to people who want to lose weight, people who want to avoid animal products, and people who have allergies that prevent them from eating particular foods. What targeting strategy is Healthy Co. using?

[Alberto] Alberto just started his summer internship at REEF Technology and received weekly gross income of $1,200. REEF deducts 7% in federal income tax along with $50 in state and local taxes. Alberto also needs to pay $120 in groceries and $400 in rent. And he is hoping to be able to take a $200 trip to see friends in New York. What is Alberto’s weekly discretionary income?

[cakes] Max Baker is buying a new dishwasher for his company, Cakes Delight. He wants a solution that will last for the next 15 years. He is considering either keeping his existing dishwasher, which is expected to last for at least 15 or buying a newer machine. The table below gives the costs associated with each option. Use value analysis to find the total life cycle cost of both options over a 15-year period. What is the cost difference and which option should Max choose for Cakes Delight?   Old Model New Model   Purchase Price $0 $500   Repairs (Annual) $40 $15   Energy (Annual) $45 $30

[Walmart] Walmart asked that Procter & Gamble (P&G) electronically link to its computerized cash register scanning system, allowing for direct electronic ordering and replenishing for all of its stores. This way, Walmart can tell P&G what merchandise it needs, along with how much, when, and to which store to deliver on a daily basis. Walmart is engaged in

[Kones] Kenny’s Kones sells ice cream cones and supplies to many mom-and-pop ice cream parlors. Kenny’s has done research every year around June to forecast their sales for the summer. It is hard for them to make this estimate because it is based on how well the ice cream stores do. This year, they believe they will need to produce more cones due to a recent increase in the number of consumers interested in special flavors available at ice cream parlors. Which marketing concept describes why it is so hard for Kenny’s Kones to estimate what they will sell?

[VALS] The VALS framework segments consumers based on

[donuts] Samantha Miller created a local donut store called “Donutcha Want It.” Her research indicates that customers fully understand what donuts are and what to expect when buying them. So she does not need to expend effort creating and improving her donuts. Instead, she needs to spend more effort getting her donuts carried in more stores and coffee shops. Based on this description, what business orientation best describes Donutcha Want It’s approach?

[segmentation] Market segmentation stresses ________ and relating them to specific marketing actions.

[Abby] Abby recently reached her goal of becoming a certified personal trainer. She loves going to the gym, learning new exercises, and teaching others how to build muscle and gain confidence. Abby would like to be able to track her workout sessions with a fitness watch and is trying to decide which best serves her workout goals. Below are Abby’s ratings of the three fitness trackers she’s considering on the attributes that matter to her on a 1 (poor) to 10 (excellent) scale. She also rates the importance of each attribute on a 1 (unimportant) to 10 (very important) scale. Based on these ratings and the multiattribute model, which fitness watch should Abby purchase and what total weighted rating does it have?   Apple Fitbit Samsung Importance Battery 7 6 6 9 Heart Rate Tracker 8 5 7 5 Price 2 7 3 7 Design 6 4 8 3

[Kiritsugu] Saber and Kiritsugu have different moral philosophies and ethical behavior. Saber establishes that it is never right to lie and thus always tells the truth no matter how much it may hurt other people. Conversely, Kiritsugu believes it is okay to tell a small lie if the lie will benefit more people by sparing their feelings. Kiritsugu’s moral philosophy is most closely related to