A consumer, Scott Greenwood, is very concerned about global…
A consumer, Scott Greenwood, is very concerned about global warming and our environment. He patronizes a particular restaurant in town because its owner is a big supporter of pro-environmental community projects. The basis of Scott Greenwood’s attitude toward the restaurant is:
Read DetailsSee the two ads of a sweater. As a brand manager for the swe…
See the two ads of a sweater. As a brand manager for the sweater brand, you are looking at these two options presented by your ad agency and you have to choose one to use in your campaign. Whichever Option you choose, you have to know if the concepts of CS and UCs are at work here. In this example:
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