________ refer(s) to the process by which consumers select, organize, and interpret information to form a meaningful picture of the world.

A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.

Which of the following does not encourage habitual buying behavior?

Nadia Ali loves the feel of her new sweater and the smell of her leather car seats on a crisp fall day. As she passes a billboard, she sees an ad for Baskin-Robbins ice cream and immediately does a U-turn into the shopping center where she knows the famous ice cream store is located. In the above example, Nadia is responding to ________

Family branding, licensing, and look-alike packaging are all marketing strategies based on

What is one thing that challenger firms do not do to encourage habitual buyers to try their products?

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Target marketing sometimes generates controversy and concern. Issues usually involve the targeting of ________ consumers with ________ products.

One of the benefits of a differentiated (multiple market) targeting strategy is that it allows the firm to diversify its business and