The perceptions of ________ are being measured in a perceptual map.

Sally is in the new marketing department of a midsized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to

For some products, marketers can combine education level with other data like occupation and income to obtain

Adidas Group owns Reebok and Rockport—both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to

For products like clothes pins, which provide the same benefit for all consumers, marketers should probably use a(n) ________ strategy.

I find the content of the course to be new to me.

Please identify the topic or module that has been the most challenging for you. Why?

Any comments or concerns for your instructor to see?

I am comfortable with the navigation of this course.

Please identify the content that you least understood or found unclear.